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4 Dezember 2020
What is a whiteboard video? Why is a whiteboard video worthwhile and how can I have a whiteboard video created?
What is a whiteboard video?
Whiteboard videos are created on a white background. They consist of individual images that are "drawn by hand" before the eyes of the viewer. This results in a creative video that gives the viewer the feeling of participating directly and live in the creation process.
The whiteboard video can either be drawn by hand on an actual whiteboard and filmed in the process, or it can be created and animated using the appropriate software. You can have a look at such a whiteboard video animation on our
The whiteboard animation is of course accompanied by a voice-over narration. This brings the video to life - because the narrator tells the story that matches the individual drawn pictures.
Whiteboard Video Example - Kolping
Why a whiteboard video?
The whiteboard video style is just one of many in the explainer video sky. So the question arises: Why a video in whiteboard design?
Well, the advantages of such a "hand-drawn" video are many.
On the one hand, the fact that the viewer can follow in real time how a story develops before his eyes is of great benefit. This automatically creates an arc of suspense and makes the viewer want to watch the video to the end.
Secondly, whiteboard videos are kept in a simple and timeless style. This not only means that they can be used for almost any social media platform, but also that the viewer is not inundated with a lot of visual information and can concentrate on understanding the content of the video.
While in usual talking head videos the focus is often on the video and its design, the focus of a whiteboard video is clearly on the content, which is further clarified and supported by the visual video information - almost exactly like when the teacher draws a diagram on the blackboard.
This, by the way, is why whiteboard videos are ideal for explainer videos. It is even rumored among experts that whiteboard videos can have
up to 15% higher learning effect2
and thus have a more effective call-to-action on their viewers than so-called "talking-head videos".
Thus, they are shared three times as often on social media and are generally a popular tool on Instagram, Youtube & Co.
How do I create a whiteboard video?
Producing a whiteboard video animation starts with finding a topic, of course. Once your topic is determined, you can start writing a script. After you've written a script, the content is complete and it's time to make your first attempts at animations. The easiest way to do this is to first sketch out a rough image for each scene in the script. This will later help you match the animation's movements to your voice-over, or vice versa. In professional circles, this step is also called creating a storyboard.
The rest of the creation process looks like this:
Overlay sound and video
Export and share video
Of course, these steps are not set in stone. You can also animate the entire video first and then record the voice-over - here you are completely free.
By the way: In our blog post on
explainer video tools3
we have already listed some tools that you can use to easily create a whiteboard video yourself.
You don't have the time or the muse to do it? Then of course it's no problem. In the following section you will find information on how to produce a whiteboard video at low cost.
Create a whiteboard video at a reasonable price
Should you want to have a whiteboard video produced, there are a few things you should pay attention to.
Some providers create very inexpensive whiteboard videos from a price of about 500 EUR, but use so-called modular systems.
In a modular system, the same video templates are available to each customer. This has the consequence that your video is filled with your individual content, but visually looks exactly the same as numerous other videos produced by the respective provider.
Of course, you can also have your whiteboard video hand-drawn (or hand-animated). However, this usually drives up the costs at the same time. With other providers, these videos are offered from a price of 2,400 EUR for 60 seconds.
Thanks to our lean organizational structure, we at videobakers can bake you an individual 60-second whiteboard video in hand-drawn premium quality for as little as 1,270 EUR.
Curious? Then take a look for yourself in our
. Still questions? Feel free to leave us a comment or contact us directly via our
We look forward to hearing from you!
Step 1: Fill in the kick-off form
We are experts in our field - but when it comes to your idea, you are the real professional.
To understand your product and be able to present you with a tailor-made solution approach, we want to learn more about you and your product.
To do this, you will find the most important questions in our kick-off form.
Step 2 StartUp conversation
We will then present our ideas to you in a non-binding 30-minute meeting.
From the target group approach, to the content, to the design of the video and its use, your future project manager will advise you personally.
Step 3: We create your video.
In our four-stage production process, our entire team gets really creative for you - of course, you'll be there live during production.
We think about how to untie the knot in your customer's mind to help your product gain more attention and success.
Step 4 Integration of the video
The best explainer video in the world won't help you if it's not staged properly. We know exactly how effective a video can be and where it should be integrated so that it can unfold its full potential. Whether it's as a promotional tool in Facebook Ads or as a customer magnet on your website. We know what to do and are at your side as a competent partner as a matter of course.
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