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18 Oktober 2020

Everything you need to know about explainer videos.

I'll explain what an explainer video is, what the process of producing it looks like, and how you can use your explainer video.

author avatar

Simon Ludwig

Definition

An explainer video explains abstract concepts and relationships through the use of graphic elements. Explainer videos can be created with the help of

software

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or produced by companies. It is used for companies and organizations especially for product or service presentation. They enable customers or other target groups to convey information in a low-threshold and simple way. With explanatory video you bring complex issues to the point.

Process of production

At Videobakers we rely on an iterative process for the production of explainer videos. What does that mean? Good question - but it's actually quite simple. Because with us you always have the possibility to influence the result. After each milestone there is a handover and we get your feedback. Basically, the process for an animated video can be divided into four steps.

By the way: After each milestone you have the possibility to give us your feedback. You don't like the call-to-action of your script? That's no problem. Just let us know and we'll change it. That's what iterative means. Feedback loops are of course possible multiple times. Meaning: If you still don't like the Call-To-Action, we'll do everything we can to satisfy you in a second feedback loop.

Contact us

We are all about your project! Before we can really get started with your video, we want to listen to your ideas and desires to create a stunning video for you. With our expertise and know-how, we want to advise you in the best possible way to understand your goal in detail. Benefit from our telephone support and tell our Bakers about your project.

Recipe for your video

Hollywood - here we come! In a meeting with conception and production management, we discuss the details of your video together with you. We create breathtaking videos for you, but with your idea you are the professional and we want to profit from your knowledge. In our kick-off meeting we want to know every detail of your project so that we hit the nail on the head.

Concept

Our creative minds really get going now. They'll wrap up your idea into a stunning storyboard that's right on target with your target audience. A storyboard that gets to the heart of your idea. In the storyboard you can get your own picture of the scenes and the skills of our illustrators. Your opinion is important to us! Of course we want you to be part of it and we would like to present you the work of our Bakers and will present you script and storyboard.

You don't know what a storyboard looks like? I wondered what it was all about the first time around, too. Here's the enlightenment:

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Ich habe mir aufgrund der vergleichsweise niedrigen Preise ein interenes Video für unser Unternehmen erstellen lassen. Die Kommunikation war sehr schnell und sehr freundlich. Das Video kam bei unserer internen Kommunikation sehr gut an und wird wohl zukünftig öfters als Medium verwendet.

Sabine Gerlinger

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I am the video name

Our voice actors

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offers a variety of voice actors in different languages and dialects. While we are working on the story you have enough time to choose one of our voices.

Your video

After the final feedback adjustments, our bakers breathe life into it - motion designers, sound editors and media designers come together to create the animation, sound design and editing of your video.

Possible applications

Video, whether it's a product video, explainer video or e-learning video, offers you almost endless possibilities. We offer support on where to best use a video so that your investment will yield the best results.

Online Marketing

In this day and age, social media offers a great way to make potential customers aware of your product or service. It's easier than ever to attract new prospects when the right piece of "content" is placed on the right channel. We support you in choosing the right channel and offer you first-class video formats.

Internal communication

Do you know this? Your organization has once again asked you and your colleagues to conduct a new training. Often we are plagued with endless texts covering topics like compliance, guidelines or new privacy policies. But let's be honest, how much did you really take away from your last training? ;-). The right use of explainer videos with interesting storytelling will revitalize your internal communication here.

E-Learning

Learning with electronic or digital media is called e-learning. Well-planned learning paths can be a great support for organizations when it comes to training their own employees. In addition to various possibilities for interaction in the learning process, it is particularly important that different media can be made available. With the interplay of videos and audio books, you can significantly improve the attention span of your audience.

Advantages of explanatory videos

The benefits of an explainer video are enormous. Not only does it help you put your product in the right light, but when used correctly, it also ensures higher conversion rates and an accompanying increase in sales.

SEO - Search Engine Optimization

The market for animated videos is booming. There are many reasons for this. One of the reasons is the advantage in search engine optimization. The trend in the use of videos did not pass the search engine giants without a trace. Already years ago, the experts at Google and Co. recognized that the dwell time of website visitors increases enormously when using a video.

A longer dwell time speaks for a good website. Google likes that, of course. Logical conclusion? They will rank your site higher.

Videos improve the product presentation

If you want to increase your sales, a good product presentation is inevitable. A product that is presented correctly is much more attractive to customers. This rule is especially true in online retail. Especially with products where the added value is difficult to see for the customer, an explanatory video offers help.

Increase conversion rate

According to a

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by Unbounce, an increased conversion rate of up to 80% can be achieved by using an explainer video on the landing page.

A study on user website behavior states that the average attention span in 2012 was about 8 seconds. It was 12 seconds as recently as 2000. Obviously, sensory overload is making for a shorter and shorter attention span. A goldfish, for comparison, has an attention span of 9 seconds.

Now what exactly does this information tell us? It's simple. We have to make sure that we convince the potential prospect within the first eight seconds. That's exactly what you can do with a high quality video.

Increase in sales

In our

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we go into the potential of a video as a sales driver.

Explainer video styles

There is almost no limit to creativity when it comes to animated explainer videos. From colorful cheesy videos to dreary sad videos, anything is possible. In the next sections, I'll explain what explainer video styles there are.

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Ich habe mir aufgrund der vergleichsweise niedrigen Preise ein interenes Video für unser Unternehmen erstellen lassen. Die Kommunikation war sehr schnell und sehr freundlich. Das Video kam bei unserer internen Kommunikation sehr gut an und wird wohl zukünftig öfters als Medium verwendet.

Sabine Gerlinger

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Video example mietwise

Whiteboard - Scribble

Whiteboard videos, sometimes called scribble videos, are characterized by the simple animation style. You will look for complex animations in vain. Whiteboard videos are characterized by a drawing hand that puts the video content "on paper". There is a conscious decision not to use complex animations in order to focus on the essentials. Unnecessary information and drawings that would distract the viewer are deliberately avoided.

Excerpt from the Kolping Video

Excerpt from the Kolping Video

Laying technique

Creating an explainer video without complex software, is that possible? Yes! With Legetechnik Videos we offer a video style, which is characterized by the fact that cut out, flat objects made of paper are placed on a surface. The hand is thereby recorded by a camera mounted vertically above it.

2D Animation

Compared to a whiteboard or laying technique video, a 2D animated video is graphically more complex to implement. Whereas in a whiteboard video the hand provides the movement in the video, in a 2D animated video figures and illustrations are animated elaborately with the help of software. The goal is to create movements that are as fluid as possible. For example, the movement of a figure may be perceived as fluid.

Excerpt from the Ersparniss Macher video

Excerpt from the Ersparniss Macher video

Flat Design

Influenced by US tech giants like Google, Microsoft and co, the so-called flat design has received a lot of attention in recent years. From the design of entire apps, websites, icons and images to animated video, flat design can be found almost everywhere today.

Instrumental in the development of flat design was Microsoft, who used flat design in Windows Phone 7 in 2010. Apple then adapted the design in 2013 and used it in the iOS7 operating system. With Google and its Material Design, the Flat Design enjoyed even more popularity in 2014. Google adapted the flat design under the marketing name

Material Design

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.

But what exactly is Flat Design?

Flat design does away with a realistic representation of textures, embellishments, drop shadows and three-dimensional elements and follows the approach "less is more". The focus is on reducing the design to the essentials.

Flat Design Screenshot

Flat Design Screenshot

Because a flat design works a lot with colors, a video can be adapted very well to the corporate design of the company.

Costs

The costs for a flat design video are in the same category as a 2D animated video. Compared to a whiteboard / laying technique video, the costs are higher, but you can be sure that with a flat design video you will have an eye-catcher and will certainly attract the attention of your customers.

Isometric design

One of the most modern styles at the moment is the isometric style. The isometric style relies on clear three-dimensional spaces. This not only looks indescribably beautiful, but also makes it possible to visualize complex issues in parallel.

Isometric image

Isometric image

Cost

The cost of isometric design is very much dependent on your personal needs. Decisive for the price is also the desired duration of the video. Contact us](https://videobakers.de/kontakt/) for a personal offer. In our free initial consultation we will discuss all the important details with you.

Motion Graphics

Since the term motion graphics first appeared, a debate has arisen about where the line is between motion graphics and an animation video.

Essentially, motion graphics focuses on animated graphic design elements. So logos, text, images are animated. Storytelling is a minor factor in motion graphics compared to other types of animation.

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rating source company icon

Ich habe mir aufgrund der vergleichsweise niedrigen Preise ein interenes Video für unser Unternehmen erstellen lassen. Die Kommunikation war sehr schnell und sehr freundlich. Das Video kam bei unserer internen Kommunikation sehr gut an und wird wohl zukünftig öfters als Medium verwendet.

Sabine Gerlinger

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Logo animation as an example of motion graphics

Costs

The cost of a motion graphics video can be very affordable. Animated typography videos in particular can be very affordable. There is no upper limit for motion graphics.

Conclusion

Explainer videos have a huge potential. But it's important to find the right explainer video agency. In our

blog post

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I explain what you should look for when choosing.

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