21 Juni 2021
Working in a home office brings with it many challenges. How good and effective employee communication works like this!
Even before Corona, 18% of German employees worked exclusively or partly from home. Since the pandemic, the number of those who do most of their work from home has
risen to more than 45%90
Infographic on home office based on Statista source
The shift to working from home brings with it many new challenges. One of the big questions here: How does good and effective employee communication succeed, despite decentralized work structures? After all, communication is the key to a company's success, regardless of whether it is a medium-sized business, a start-up or a large corporation. When it comes to onboarding and training employees, disseminating important information or internalising the corporate culture: what is needed is knowledge transfer that is both effective and informative at the same time. And this is exactly where explainer videos come in!
Explainer videos bring even complex contents to the point
Videos can be an elementary key instrument for internal communication, not only, but especially for decentralized work processes in the home office. They can be consumed from anywhere and at any time and help to grasp and internalize even complex processes. Any language barriers are also circumvented by the use of moving images, for example through different language variants or subtitles.
Videos appeal to our auditory and visual senses and thus achieve a significantly higher and more long-term learning effect. Employees perform tasks more confidently and effectively if they have been conveyed with the help of a video or illustrated text as opposed to just a text. People retain only 10% of what they hear and only 20% of what they read. Content that is conveyed by sight, however, is internalized up to 80%.
With which sense do people remember things best?
Contemporary and economical
Videos represent a contemporary and modern way of imparting knowledge. The willingness to watch a video is much higher than to consume purely written content. The word "video" increases the opening rate of a mail by up to 19%,
with a graphically used play button the click rate even increases by up to 65%93
In addition, the personnel expenditure for training is minimized. Travel costs and production-related downtime can even be completely eliminated with the targeted use of explainer videos as a communication tool.
The possible uses of videos for internal communication
Explainer videos represent a universal communication tool. Possible areas of use are:
Onboarding of new employees.
The onboarding of new employees is elementary for employees and employers on both sides in order to integrate newcomers into the company and the associated areas of responsibility, to motivate them and to bind them permanently to the company. If this process also takes place in the home office, suitable tools are needed to impart knowledge. Videos serve as ideal on-demand solutions here.
Training and communication of guidelines
In moving images, even complex knowledge content and internal guidelines can be conveyed in a simple and targeted manner and are demonstrably anchored faster and more long-term in the memory.
Strengthening the corporate culture
A jointly aspired corporate culture is elementary in order to strengthen the "we" feeling. Young applicants in particular want to be able to identify with the values of their employer. Videos serve as an important support for the visualization of these values.
To get the best out of each area of application, different video styles are used. You can find a selection as a basis for your next project on our blog post
"Everything you need to know about explainer videos."94
Videos represent a brilliant solution for internal communication - not only, but especially within decentralized work structures. Whether in onboarding processes, for training purposes or for the long-term transfer of knowledge or the desired corporate culture: videos are consumed gladly and willingly by employees of all generations. Moving images anchor themselves more effectively and create emotions. In this way, messages can be conveyed in a targeted and secure manner, even in the home office.
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