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5 Dezember 2020

How to get your corporate design right in video.

You have a corporate design that shows your company in the right light. So why not apply that design to your video?

author avatar

Simon Ludwig

The corporate design (CD) is the visual identity of the company. It includes the uniform design of the company logo, the website and all other external appearances of the company, such as on flyers, in advertisements, on business cards and stationery. Ideally, the corporate design also extends like a red thread to the interior design of the business premises and - depending on the industry -

the work clothes of the employees

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.

With the ever-increasing range of products, services and information available in our age, it is becoming increasingly important for a company or product to stand out from its competitors. Only those who are clearly perceived as a company or product will be remembered by customers and partners. Furthermore, modern products and services can only be credibly offered as such if the appearance of the company is also up-to-date. A professional corporate design makes high-quality offers

credible and justifies a higher price level

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.

In the following, we would like to present a few examples where we have taken up the corporate design of the company and properly staged it with the help of an explanatory video.

ViveLaCar - car subscription

Car subscriptions are well on their way to establishing themselves as an alternative to buying, financing and leasing. The still young business model of car subscriptions has recently become richer in Germany with a new provider called

ViveLaCar

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. The Stuttgart-based start-up wants to attract customers with special flexibility, a brand-independent range of vehicles and simple

subscription models

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.

Project description

In the course of a restructuring, a completely new corporate design was to be implemented for ViveLaCar. This also included the production of an explanatory video for the new website. ViveLaCar follows the

Lineart

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trend and relied on this graphic design for the redesign. Paired with a strong green and smaller illustrations, the new CD of VivaLaCar provides that special something.

The term "line art" usually refers to monochrome (line) drawings that consist exclusively of lines, without colored areas or any kind of shading, but instead rely on contrast.

The

Lineart Trend

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is conquering the world of graphic design line by line. It is simple yet clever. The line is not only one of the basic elements of design, but the most important. As the famous Bauhaus artist Paul Klee said, "Drawing is the art of walking strokes." This can mean anything from a simple pencil line on a page to a complex and abstract pencil drawing.

It was clear to the videobakers team that the new design needed to be picked up in the explainer video as well. At the time of the explainer video production, however, the website was not yet finished and, in addition, there were no print media such as flyers or posters.

So only a screenshot of the new website served as the basis for the video:

Source: https://www.vivelacar.com/DE

Source: https://www.vivelacar.com/DE

And one screenshot was enough.

With the help of this screenshot, the Videobakers team was able to design the storyboard and illustrations in the CD ViveLaCar's to create a CD compliant explainer video.

Source: https://videobakers.de

Source: https://videobakers.de

Click here to access our

ViveLaCar Video

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.

stolp+friends - Tenant communication

Stolp+friends is the marketing specialist for housing cooperatives as well as municipal, church and other sustainably oriented housing associations.

The topic of the explanatory video for stolp+friends: tenant communication. The question to be answered in the video was: How does good tenant communication actually work? What should be communicated? And how?

The stolp+friends customer determines the tenant-relevant information and stolp+friends does the rest.

stolp+friends shows you how to optimise and expand your tenant communication so that every tenant is reached and feels part of your community.

Even stolp+friends did not have a fully developed CD idea at the time of the video production. The only clue for the videobakers team was a poster from a previous campaign.

From the poster, however, several guidelines emerged: A strong green as the primary color as well as shades of illustrations that give the design that special something. The characters, drawn in a comic book style, stand out due to their high level of detail, so that the correct use of facial expressions on the characters can also trigger emotions in the viewer. The use of headlines, which are represented as clouds, help to structure the poster.

Stolp+Friend Poster

Stolp+Friend Poster

Stol+Friend Storyboard

Stol+Friend Storyboard

Next, the storyboard for the project was created.

From the requirements defined by Stolp+Friends and the storyboard, the illustrations were created.

Stol+Friend Illustration

Stol+Friend Illustration

Conclusion

Corporate design helps your company position itself in the market by strengthening its visual identity and thus increasing its visibility and recognition value in the respective market segment. This in turn leads to an increased influx of potential new customers. With a successful corporate design, your company can increase its recognition nationwide and become unmistakable.

  • Image building and external impact are strengthened

  • Consolidation of the identity

  • Increased recognition value

  • Reliability (in the optical appearance) strengthens the confidence

  • Differentiation from competitors improves market position

The advantages of a constant and uniform corporate design are therefore obvious.

Of course, a video that is precisely tailored to your corporate design is initially more cost-intensive than an "off-the-shelf" video - but this pays off in the end in increased market presence and recognition. If you are short of funds, one of our whiteboard videos or premium videos is an ideal compromise between cost and benefit. We also base these offerings on the design of the company. The only difference to the Enterprise Video is that the customization is limited to the colors and some design elements of the video.

**All in all, it can be said that you will achieve significantly better results with videos that also represent your company in terms of design.

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