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18 Oktober 2020

Everything you need to know about the explainer video agency

In-house production, freelancer or agency? We'll show you some factors that you can use to make your decision for or against an agency.

author avatar

Simon Ludwig

Why use an explainer video agency at all?

You are the master at explaining your product or service to a business partner down to the last detail - but what about when you want to package the information or complex topics in an explainer video to win over new customers who have never heard of your offer before?

This is where an explainer video agency comes in. After all, you don't want to buy an explainer video, you want a tool that will help you drive traffic to your website and increase your conversion rate.

With an explainer video agency, that's exactly what you get - bundled expertise in video production and, ideally, online marketing. An explainer video agency will produce a compelling video for you and also help you use that explainer video to its fullest potential. With the goal of marketing your product better.

What are the differences in explainer video creation?

Basically, the market of explainer video providers is large. From relatively simple, inexpensive variants to very sophisticated explanatory videos with spectacular animations, everything is represented. In the quality of the videos also the price differs - and that partly considerably. Starting at several hundred euros up to amounts in the five-digit range, everything is possible. Therefore, you should always be aware of what you want to use the explainer video for. Is a high-quality video desired, which will certainly look top on your website or is a simpler variant sufficient to achieve your marketing goals?

Hire wise: video embedded on website

Hire wise: video embedded on website

You should always ask yourself these questions before starting a project

In order to find the right explainer video agency, I'm going to give you some questions to ask yourself. Answer these questions before you commit to a provider.

**What do I want to use the explainer video for?

Be aware of where you want to use your explainer video and who will be watching it. Do you want to use it for paid advertising on social media or is a simple embed on the website enough? Give it some thought. It will significantly help you to be aware of the value of an explainer video agency.

**How much budget do I have available?

It won't help you much if you blow your entire marketing budget on a video and then the explainer video can't be adequately promoted because you don't have enough budget. Conversely, it is also important that the quality of your video meets your corporate identity standards and has the ability to convince your viewers.

Just ask some agencies to send you a non-binding offer.

**Can I use support in video marketing?

You may have already gotten a sense that with an explainer video agency, you don't just benefit from the end product of an explainer video. Reliable project management, firm deadlines, and marketing experts are also included in the deal.

Personal contact - the be-all and end-all

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Personal contact is extremely important. After all, you don't want to end up with a voicemail every time you have a question or want to be fobbed off with standard emails. Therefore, it is best to check before placing an order whether a personal contact person is available to you during the entire order. In a personal conversation you tell your personal contact your wishes. You don't have to rack your brains over how to pack your ideas into an endlessly long email.

**5. iterative reporting is a must have!

Iterative process: sounds complicated at first. However, you should definitely know what it's all about.

In an iterative process, you as a client always have the opportunity to participate in the production. You don't get a video handed to you at the end and then find out that it doesn't meet your requirements.

In an iterative process you have the possibility to give your feedback after each intermediate step (milestone). This means that after each script, storyboard sketch, storyboard illustration and animation, you can evaluate the intermediate result and thus have a decisive influence on the production.

What is a script? What is a storyboard .... ? On

our animation page

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the individual intermediate steps of the production are explained in detail.

**6. which explanatory video styles does the agency offer?

For sure you already have an idea how your video should look like. When choosing an agency, it is important to pay attention to what styles are offered. For example, if you are looking for a flat design or motion graphics video, you can save yourself the time of calling a provider that only produces whiteboard videos.

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rating source company icon

Ich habe mir aufgrund der vergleichsweise niedrigen Preise ein interenes Video für unser Unternehmen erstellen lassen. Die Kommunikation war sehr schnell und sehr freundlich. Das Video kam bei unserer internen Kommunikation sehr gut an und wird wohl zukünftig öfters als Medium verwendet.

Sabine Gerlinger

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Example whiteboard

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placeholder videobakers banner
placeholder video poster

rating source company icon

Ich habe mir aufgrund der vergleichsweise niedrigen Preise ein interenes Video für unser Unternehmen erstellen lassen. Die Kommunikation war sehr schnell und sehr freundlich. Das Video kam bei unserer internen Kommunikation sehr gut an und wird wohl zukünftig öfters als Medium verwendet.

Sabine Gerlinger

play video iconplay video icon

Example Premium Video

Conclusion

An explainer video agency will support you with great service and reliable project management to ensure you get your top-notch explainer video on time. To help you get the most out of your explainer video tool, video and marketing experts are available to guide you from the initial consultation to the integration on your website.

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