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22 Februar 2020
The discussions start even before the first line of code. Should a native app or a web app be developed? PWA should make the decision easier.
Native apps are tempting because they offer full access to system resources like NFC, Bluetooth, Wi-Fi, etc. Offline capability is also a huge advantage. Especially the "super well developed" German mobile network puts users of a website to a test of patience.
System resources and offline capability sound tempting, don't they? Then read on, because there's nothing free. This rule also applies in the world of software development.
Because even though the smartphone market is dominated by only two operating systems now, developing native apps is much more time-consuming than developing a website. The problems start with the choice of framework. Do I use React Native or IONIC? And what is this flutter anyway?
It continues with the development environment. You want to develop your app for IOS? Then you need an OSX development environment. Continuous integration and certificate handling are a few more buzzwords that make life difficult for us software developers with native apps.
Mobile First - Progressive Web App to the rescue
A long awaited alternative to native apps are website that behave similarly to native apps. The user should hardly notice that it is a website right now. Rather, the website should act like a real app. Progressive web apps try to address exactly this and promise solutions to some of the problems.
Advantages for the operator
Easy development through well-known programming languages
Shoutouts here go to Preact, who make it extremely easy to develop a Progressive Web Application. It would go beyond the scope of this post to go into detail here.
More information about Preact1
Continuous Integration (CI) Pipeline - Easy
Compared to developing a native app, setting up a Continuous Integration pipeline for a website is a breeze. Whether it's Bitbucket, GitLab, or Codrops. A detailed explanation of how you set up a Continuous Integration pipeline is beyond the scope, so we recommend this
post on setting up a CI pipeline3
Fast iteration cycles
Fast iteration cycles are a boon for users and operators. Bugs need to be fixed quickly, new features should be delivered and tested as soon as possible. With a good PWA and a good
nothing stands in the way of this.
Build Once run everywhere
The PWA offers another advantage. Because not only mobile devices benefit from the features. Google Chrome, Firefox and Co implement the standard like their counterparts on the mobile device.
Advantages for the user
Probably the most attractive plus point of a PWA is the offline capability. You heard me right. A website that works without the internet. The only operation: you must have visited the site once before.
For example, if you visit a website in the evening and are on the train the next day, without stable internet, you will be able to visit the website without internet access at all. Provided of course that the software developer of the website has developed the software correctly.
App icon on the homescreen
A great advantage of an app, is the icon on the homescreen. Because the user may see it every day and visit your app more often. Progressive web applications also offer the possibility to place an app icon on the homescreen. Once the user visits the website, they are asked if they want to 'install' the app. Quite simply, a link is placed on the home screen.
PWAs allow users to easily view push notifications. However, caution is advised here from a user experience perspective, as notifications are not always accepted with thanks.
This all sounds very good, but unfortunately we haven't found the Holy Grail of app development yet. At least not yet. Although PWAs will probably replace a lot of native apps, there are some use cases where a native app is indispensable.
Access to system resources
Need access to operating system interfaces, like NFC? Currently, there's no way around a native app, unfortunately. But here too, salvation is on the way. In the near future, it will probably be possible to access some of the system resources (Bluetooth, NFC, etc.) from a website. You can find more information about that here:
You want to see your app in the App Store? Again, there's no way around a native app then. Too bad.
Ultimately, it can be said that both native apps and for PWA currently have a raison d'être. The pros and cons of the technologies should be weighed carefully. Progressive web apps pave the way to unified software development.
Step 1: Fill in the kick-off form
We are experts in our field - but when it comes to your idea, you are the real professional.
To understand your product and be able to present you with a tailor-made solution approach, we want to learn more about you and your product.
To do this, you will find the most important questions in our kick-off form.
Step 2 StartUp conversation
We will then present our ideas to you in a non-binding 30-minute meeting.
From the target group approach, to the content, to the design of the video and its use, your future project manager will advise you personally.
Step 3: We create your video.
In our four-stage production process, our entire team gets really creative for you - of course, you'll be there live during production.
We think about how to untie the knot in your customer's mind to help your product gain more attention and success.
Step 4 Integration of the video
The best explainer video in the world won't help you if it's not staged properly. We know exactly how effective a video can be and where it should be integrated so that it can unfold its full potential. Whether it's as a promotional tool in Facebook Ads or as a customer magnet on your website. We know what to do and are at your side as a competent partner as a matter of course.
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