Symrise

Our business is a journey with many stations and stops, many tickets to buy and check, a lot of suitcases to carry, and numerous changes between trains, until everybody finally arrives at their destination. It is a long and laborious journey. Can we make it easier, more pleasant, and more successful for all travellers? Yes, we can, with CX. What is CX? CX stands for Customer Experience. Customer Experience refers to the way a company or a brand interacts with its customers, understands their needs, their expectations, and perceptions, from research and product development to marketing, from sales to customer services, and in every moment in between. The new CX platform in turn is not a real platform, but a modern digital solution. The CX platform unites data and functionalities you need for your daily business to make better decisions and have a better overview. It improves the way we collaborate digitally in a user-friendly way. It will reshape and facilitate the way we collaborate with each other to better serve our customers. With our Symrise CX platform, we will globally harmonise processes and unify our software landscape for better ways of working with our colleagues. The platform will support data-based decision making and it will offer easy communication and access on all devices, across all regions, all time zones, all divisions, segments, and along our entire value chain, Customer Management, Campaign Management, Lead Management, Opportunity Management, Activity Management, Sample Management, Project Management, Service Management. So hop on our CX wagon. It will smoothly take you and our customers to your next destination and into the future.